Shaklee celebrates 50th by expanding, social action

Online Article: San Francisco Examiner

Aug 12, 2006 5:00 AM
by Kate Williamson,
The Examiner


SAN FRANCISCO The Bay Area-grown Shaklee Corp. is about to celebrate its 50th anniversary manufacturing vitamins, nutritional supplements, home- and personal-care products as its new owner is preparing to expand the business from a $500 million company serving five countries to a $5 billion one serving 50 countries.

"We've doubled the number of people who are joining us every month for the past year," said CEO Roger Barnett, who in 2004 bought the formerly-public Pleasanton company from Japanese firm Astellas Pharma Inc., formerly Yamanouchi. "The big-picture concept of what we're trying to do with this company is larger than just being in the vitamin business. We have been a model … about how business can be a force for positive change in the world."

Barnett sees Shaklee's mission, as established by Dr. Forrest Shaklee in 1956, as helping others enrich themselves through promoting healthy living: from vitamins and supplements to give people more energy to one of the country's first natural, plant-based home cleaning products, created in 1960.

The "others enriching themselves" part stems from the fact that Shaklee is a multi-level marketing company: its products are sold through 750,000 "members and distributors" who sell to consumers and recruit other salespeople to sell the products, taking a commission off their sales. But Shaklee is a different animal than other such companies, according to Robert Fitzgerald, the president of consumer activist group Pyramid Scheme Alert.

"Shaklee is a company that we've received almost no inquiries about," Fitzgerald said. "We consider it … a company that stands apart from other multi-level marketing companies. [There's] more emphasis on retailing."

For its anniversary Aug. 17 at the Moscone Center, it's promoting its beyond-the-business "whole health" actions, from its ongoing sponsorship of arctic and Antarctic explorer Will Steger to the donation of $100,000 to 2004 Nobel Peace Prize winner Dr. Wangari Maathai's Green Belt Movement that will enable her to plant 1 million more trees in Kenya. Maathai will give the keynote speech at Shaklee's conference.

The company, the first to be certified as "climate neutral" by the nonprofit Climate Neutral Network organization for Shaklee's efforts to neutralize its pollution and energy use, is also endeavoring to make its conference free from contributions to global warming by planting trees in Golden Gate Park, eschewing disposable containers and other efforts.

Barnett also will unveil further social goals for the company, which sees malnourishment at the root of ills ranging from unproductivity to violence. He hinted at them in an interview Thursday, talking about efforts to improve nutrition in Africa and other developing countries by making vitamins to meet African peoples' nutritional needs at a price they can afford, and which Africans can sell to each other, creating business opportunities.

"We think we can use our nutrition products in Africa," he said. "We have sent one of our senior scientists to work with the Millenium Villages [an Earth Institute at Columbia University project]."

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Shaklee - GET CLEAN and Green

Online Article: http://www.alternativeconsumer.com

Friday, April 20, 2007
by Maureen O'Connor
http://www.alternativeconsumer.com




As I've mentioned before, I've been a steady user of the distilled white vinegar/baking soda/salt/lemon approach to cleaning for many years. But I recently decided to try the new line of Get Clean household products from Shaklee.

With the arrival of the 2 boxes of Get Clean goods, I must confess, my first thoughts cast a shadow of doubt and concern: Would all the packaging and shipping prove to be worthwhile? Were the clean, fresh impressions that I gleaned from their website an accurate depiction of the actual goods? Happily, the answers are Yes, and without a doubt!
I am truly amazed by their effectiveness and eco-friendliness.
Get Clean not only gets the job done — but it's a true green find — an entire line of nontoxic cleaners that won't pollute the air you breathe, or cause harm to Mother Earth.

The Get Clean Starter Kit contains a nifty array of practical solutions; each item packs a concentrated punch of cleaning power and each package and dispenser is attractive and well designed. The kit is all-inclusive, with measuring scoops, cloths, sponge, scrubbing pad and even a handy storage/caddy. And the instructions are thorough and easy to follow. As I stood over my kitchen sink, measuring and mixing my new cleaning cocktails, I had a few quiet chuckles as I flashed back on my chem classes from many moons ago.

The entire line is a treat to the olfactory senses, especially after so many years of pouring a vinegar-based concoction on various surfaces. My fave is the Scour Off Heavy-Duty Paste, it's a heavenly dream whip that wipes out the tough stuff with ease. For an overview of the complete line, simply click to Get Clean.

With further digging, I also discovered that Shaklee also has an impressive history. Founded in 1956 by Dr. Forrest C. Shaklee, they launched one of the first nontoxic, biodegradable cleaners in the 1960s. A decade later, one of the first biodegradable laundry detergents without phosphates, nitrates or borates was introduced, followed by one of the first official Earth Day products in 1990. And in 2000 Shaklee was the first company in the world to obtain Climate Neutral certification and totally offset its CO2 emissions, with a net zero impact on the environment.

Shaklee's environmental stewardship and socially responsibility creates an attractive business opportunity. 12,000 new entrepreneurs sign up every month. I like what they're all about — health, harmony with nature, shared dreams, a better world, and doing it right.

Here's a Quick Snapshot from their Website
If one person were to switch from conventional cleaners to a
Get Clean Starter Kit it would eliminate 108 pounds of packaging waste from landfills and 248 pounds of GHG emissions, the equivalent of planting 10 trees.

purchase kit or separate items @ shaklee.com/
Get Clean Starter Kit costs approx. $150.



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S.F. saleswoman important part of Shaklee's future

Online Article: San Francisco Examiner

Aug 14, 2006
by Kate Williamson,
The Examiner


The Bay Area-grown Shaklee Corp. is about to celebrate its 50th anniversary manufacturing vitamins, nutritional supplements, home- and personal-care products as its new owner is preparing to expand the business from a $500 million company serving five countries to a $5 billion one serving 50 countries.

"We've doubled the number of people who are joining us every month for the past year," said CEO Roger Barnett, who in 2004 bought the formerly-public Pleasanton company from Japanese firm Astellas Pharma Inc., formerly Yamanouchi. "The big-picture concept of what we're trying to do with this company is larger than just being in the vitamin business. We have been a model … about how business can be a force for positive change in the world."

Barnett sees Shaklee's mission, as established by Dr. Forrest Shaklee in 1956, as helping others enrich themselves through promoting healthy living: from vitamins and supplements to give people more energy to one of the country's first natural, plant-based home cleaning products, created in 1960.

The "others enriching themselves" part stems from the fact that Shaklee is a multi-level marketing company: its products are sold through 750,000 "members and distributors" who sell to consumers and recruit other salespeople to sell the products, taking a commission off their sales. But Shaklee is a different animal than other such companies, according to Robert Fitzgerald, the president of consumer activist group Pyramid Scheme Alert.

"Shaklee is a company that we've received almost no inquiries about," Fitzgerald said. "We consider it … a company that stands apart from other multi-level marketing companies. [There's] more emphasis on retailing."

For its anniversary Aug. 17 at the Moscone Center, it's promoting its beyond-the-business "whole health" actions, from its ongoing sponsorship of arctic and Antarctic explorer Will Steger to the donation of $100,000 to 2004 Nobel Peace Prize winner Dr. Wangari Maathai's Green Belt Movement that will enable her to plant 1 million more trees in Kenya. Maathai will give the keynote speech at Shaklee's conference.

The company, the first to be certified as "climate neutral" by the nonprofit Climate Neutral Network organization for Shaklee's efforts to neutralize its pollution and energy use, is also endeavoring to make its conference free from contributions to global warming by planting trees in Golden Gate Park, eschewing disposable containers and other efforts.

Barnett also will unveil further social goals for the company, which sees malnourishment at the root of ills ranging from unproductivity to violence. He hinted at them in an interview Thursday, talking about efforts to improve nutrition in Africa and other developing countries by making vitamins to meet African peoples' nutritional needs at a price they can afford, and which Africans can sell to each other, creating business opportunities.

"We think we can use our nutrition products in Africa," he said. "We have sent one of our senior scientists to work with the Millenium Villages [an Earth Institute at Columbia University project]."


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Workplace Expert Recommends Shaklee as Smart, Flexible Career Choice

750,000 Strong and Growing: Shaklee Helps Entrepreneurs Earn Income at Home

PLEASANTON, Calif. - July 13, 2007 - Good Morning America

Workplace Contributor Tory Johnson introduced direct-selling to millions of viewers on Wednesday, July 12, with a segment explaining the ins-and-outs of the business. She highlighted Shaklee Corporation as a great partner for people considering direct-selling, with competitive start-up costs and a passionate sales force committed to environmentally friendly products and practices.

"More than 14 million Americans have entrepreneurial careers through direct-selling,” says Laura Hughes, North American Sales. "At Shaklee, we believe that life should be full of "ands” – that it's possible to have a great career and a fulfilling personal life. By working from home, Shaklee distributors have the flexibility – with the support of the company behind them – to create the type of business that is right for them, individually.”

During the Good Morning America segment, Tory Johnson introduced some key considerations for those interested in a direct-selling career, including personality fit (are you outgoing, independent and motivated), product line (are you passionate about the products), business support (what does the company provide to help you succeed) and reasonable, affordable start-up costs.

When green was just a color, Shaklee began making products that respected the earth and supported physical health. And since the company was founded, Shaklee has always believed sustainability began with people's own lives. Shaklee products are sold by the people who use them, which means they enrich people's lives and they earn income. The company's peer-to-peer system has exponential rewards so that everybody gets a little more, including the benefits of the very best products produced in the most responsible ways.

Shaklee's distributor starter kit is $39.95 and the company makes it very easy to launch each new business with a wide array of educational and marketing materials, training, support networks and personalized Web sites to generate online sales.

About Shaklee Corporation For 50 years, Shaklee has been a leading provider of premium quality, natural nutrition, and personal care products, environmentally-friendly household products, and state-of-the-art air and water treatment systems.  In 2000, Shaklee became the first company in the world to be Climate Neutral™ certified to totally offset its CO2 emissions, resulting in a net zero impact on the environment. With a robust product portfolio, including over 45 patents and patents pending worldwide, Shaklee has more than 750,000 Members and Distributors worldwide and operates in the U.S., Mexico, Canada, Japan, Malaysia, Taiwan, and soon, in China.