First of all, one must have an intention to build their next Director. Which suggests you’re in a recruiting mode: you have a prospect list, a presentation to tell the Shaklee Story and have set appointments to present the Shaklee Story.
The question many ask is "What do I do when they say yes?" Here is where In-Homes become critical. Among the other things you might do…
Once you have a Distributor/Member who has made the commitment to become a Business Builder, set up from 1 to 3 In-Home Product Events in their home right away (truthfully, most people will only personally set 1 to 3…ever). Why?
You want to get them involved right away.
It is a way to meet the people they know and begin to sponsor people under them.
It is a way for them to get immediate feedback (which is almost always positive) from the people they know about the nature of the products and business they’re embarking on.
It is a way to build volume under them in order for them to qualify as Director.
It’s a way for them to watch what you do 1 to 3 times until they start conducting their own In-Homes for the people they are building to Director.
When you’re building a strong new Director, it’s all about them…the most important person at the In-Home Event is the person you’re there to help get to Director. So, if it ends up that no one else comes…you go ahead and still do the event. Encourage them. Let them know it’s not abnormal for this to happen.
Then it’s about sponsoring new Distributors/Members under them, identifying potential prospects for the business for them, and starting to build Volume under them.
But, what if the Distributor/Member who sets up an In-Home has no interest at this time in building a business?
In the event you have people who will arrange for an In-Home Event who don’t have an immediate interest in building a business…don’t give up on them as potential future prospects for building. The In-Home Events can provide an excellent way to interest someone into taking a serious look at the business.
Our goal would still be to build a group of Distributors/Members around them.
If they qualify for a bonus we will pay them…every month they qualify.
If some of the new people under them are willing to have an In-Home Event at their home…anyone sponsored continues to build this group and their PV purchased will continue to build under their upline.
Many Sales Leaders in Shaklee got their start in this way. Suddenly, they have a group, they’re earning a bonus and they start to see how they can really have a Shaklee Business.
But, paying out the Bonus is key in this scenario. If you’re only willing to pay bonuses to active Business Builders, you will lose this means of developing a Director.
—Gary and Faye Burke